We’re a digital merchandising studio helping boutique brands turn their website into their best salesperson.
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FRAME.

YOUR CUSTOMER EXPERIENCE
FRAMED WITH INTENTION
For many boutique brands, the online shopping experience is an afterthought. Your website deserves the same care and attention as your physical storefront. We bridge that gap by making it easier for customers to discover products and shop with ease.
ENTERPRISE EXPERIENCE
INDIVIDUAL PERSPECTIVE
ENTERPRISE EXPERIENCE
INDIVIDUAL PERSPECTIVE
THE MERCHANT BEHIND

FRAME

After nearly a decade at Under Armour, where I owned merchandising across a nine-figure business, I saw the same opportunity again and again: brands invest deeply in product, creative, and marketing, but that same level of intention doesn't always extend to the ecommerce experience.
FRAME was built to fill that gap.
I bring the instincts of a merchant, the perspective of a customer, and the discipline of data to help brands make smarter decisions about what customers see, where they see it, and what happens next.
OWNER & FOUNDER
FRAME COMMERCE STUDIO
THE MERCHANT BEHIND

FRAME

After nearly a decade at Under Armour, where I owned merchandising across a nine-figure business, I saw the same opportunity again and again: brands invest deeply in product, creative, and marketing, but that same level of intention doesn't always extend to the ecommerce experience.
FRAME was built to fill that gap.
I bring the instincts of a merchant, the perspective of a customer, and the discipline of data to help brands make smarter decisions about what customers see, where they see it, and what happens next.
OWNER & FOUNDER
FRAME COMMERCE STUDIO
THE MERCHANT BEHIND

FRAME.

After nearly a decade in enterprise digital commerce, where I owned merchandising across a nine-figure business, I saw the same opportunity again and again: brands invest deeply in product, creative, and marketing, but that same level of intention doesn't always extend to the ecommerce experience.
FRAME was built to fill that gap.
I bring the instincts of a merchant, the perspective of a customer, and the discipline of data to help brands make smarter decisions about what customers see, where they see it, and what happens next.
OWNER & FOUNDER
FRAME COMMERCE STUDIO
YOUR STICKING POINTS
How FRAME Can Help
Whether you’re just getting started, have a category that’s underperforming, an upcoming launch, or need ongoing merchandising partnership, FRAME can help.

We provide boutique brands with the expertise they need to turn their website into a meaningful revenue driver.
FAQs

Your questions, answered.

Everything you need to know about working with FRAME.

01 — What does an engagement with FRAME look like?

Every engagement is shaped around the business need. That might mean a focused site audit, a defined strategy project, or ongoing fractional support. We'll align on the scope, priorities, and deliverables before the work begins.

02 — What kinds of brands do you work with?

FRAME works with boutique brands looking to make the shopping experience more intentional and commercially effective. The work is especially valuable for growing brands that have invested in product, creative, and marketing but don't have dedicated digital merchandising expertise in-house.

03 — Do you work on one-time projects or ongoing partnerships?

Both. FRAME can support a specific opportunity or challenge through a focused project, or work alongside your team on an ongoing basis as a fractional commerce partner.

04 — How is FRAME different from a marketing agency?

FRAME focuses on what happens after the customer arrives. Rather than driving traffic, the work centers on the onsite shopping experience — how products are prioritized, how customers navigate and discover, and how the site supports better buying decisions.

05 — How do we get started?

Start with a conversation. We'll talk through your business, what's happening across the site, and where you see opportunity. From there, I'll recommend the right scope and approach.

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Your traffic got them here.
Own what happens next.

Turn browsing into better buying.
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